100% Pure
I was skeptical about a company that was called 100% Pure because that's a big claim to make. After examining ingredient lists on their website, I now had to find specific products that met my wants, needs and allergies. I don't consider all their product ingredients to be the cleanest. Some are clean enough that I don't have to worry about the toxicity level according to the EWG, Think Dirty app and my own background in science. A good consumer double checks everything!
100% Pure does provide pretty clean, allergy friendly products made from natural ingredients. With that being said this is only one of the handful of companies to purchase makeup from if you are vegan or have an allergies. When they can't source a color pigment or ingredient they pause production to maintain the integrity of their claims, which I respect.
In the pictures below I will be providing a transparent review of each product. Some makeup works great and it will be an easy swap for you. However, there will be products that work ok but may need a few more minutes to master your desired look.
*I would define my skin type as sensitive/combination. The allergy I had prior to using 100% pure was called Perioral Dermatitis.
*I use a good amount of makeup from 100% Pure by choice not sponsored.
Discounts
100% Pure - $15 off your purchase!
Well.ca -$10 off your first purchase of $40 use code: LMSTLPURE21
Integrity Botanicals - You can purchase 100% Pure from this online store for both USA and Canada!
ShopEco- You can purchase 100% Pure with this online store.
Powder Foundation in shade Golden Peach or Toffee- I used their F40 Kabuki brush that was a gift with purchase to blend in the buildable foundation. This foundation is sheer to medium coverage in my opinion. It works great with either the 2nd skin concealer or long lasting concealer. I use both concealers for either under my eyes or blemishes before applying the powder foundation.
2nd Skin Concealer in Shade 4 - This was hard to color match online but I finally figured it out. The first ingredient is olive squalane which gave this concealer a strong smell at first but faded. Also once you apply the concealer use a beauty blender to blend this in right away because it does dry pretty quickly.
Lip Caramel in color Melon Drop- The formula and the color were wrong for me so I did return this. However when I did try this on it was a brighter color then pictured on their website. Instead of this being a sheer gloss, it was more of a matte finish on me. If you don’t prep your lips before use, every lip line will be show. So try to apply thin and even layers of this lip gloss without it looking thick or tacky.
Mattifying Primer - I invested in this primer because with natural makeup you might need a midday touch up. To avoid wasting more product use a primer that will help extend all day wear. This primer helped me build up 100% Pure’s Eyeshadow color and prevent it from fading.
Burdock and Neem Healthy Scalp Shampoo and Conditioner- Healthy Shampoo is hard to find but this is 1 of 3 brands that I would actually recommend. This shampoo and conditioner is light weight and easy to rinse out. I even went as far as air drying my hair to see how my hair would behave. My hair dried quickly and was even easy to brush and style with this shampoo and conditioner.
BB Cream 20 Aglow- This BB Cream comes in 3 skin tones however the range is cool to warm. I purchased my BB Cream in shade 20 Aglow and it works great with my powder foundation in color golden peach and my 2nd skin concealer in shade number 4.
Long Lasting Concealer in color Golden Peach- This is my favorite of the two concealers and it even has a mirror inside the compact which is always nice. I can also report this doesn’t have a crazy smell and is pretty allergy friendly.
Pretty Naked Palette This palette left to right contains Luminizer/Highlighter (pale pink), Blush (basic brown pink tone) and Eyeshadows in colors flaxseed, toffee and chestnut. For 5 different products and a mirror this palette is a great value.
*However, this is why I bought the mattifying primer. Not all natural eyeshadows adhere to your eyelids the same as the synthetic artificial colored ones. But it also depending how you build your color and what tools you use etc. Depending on how serious you take your eyeshadow there are some good natural options.
Bright Eyes Mask - Instant Spa day! This eye mask can make any day special and its a great gift too! I keep my eye masks in the fridge for an extra cooling factor. Compared to all the eye masks on the market I think this one is a great price and has better ingredients.
Green Tea Water Bomb Mask- When your face is feeling dull, use this mask to rehydrate your skin.
Maracuja Mascara -Vegan- Black Tea- The product flakes if you don’t take your time applying it. I do however like the length of the wand and how much product it pulls out of the tube.
Ultra Lengthening Mascara- Vegetarian- Black Tea- The product doesn’t flake but the brush has a longer hourglass shape.
Coffee Bean Caffeine Eye Cream- Vegan- The perfect light weight cream for puffiness! I don’t suffer from puffiness regularly but I figured it would be great to have if I need an extra something special for an at home spa day!
Lip Glaze- Sultry and Lychee -Both are the perfect shade of nude/pink natural brown undertone. This is by far my favorite lipstick from their collection. The avocado butter makes a huge difference in this formula and I would highly recommend this product.
Green Tea Fiber Brow Builder- Medium Brown- The brush takes a minute to get use to but once you do you will like the control you get with a small brush.
Creamy Long Last Liner: Blackest- The eyeliner is smooth and lasts most of the day like toxic eyeliners.
Non Latex Makeup Blender- This beauty blender works great with both concealers. It’s soft, latex free and washes nicely.
Retractable Lip L10-Vegan- I purchased this just in case I needed it for the lipsticks.
Anti Bacterial Wood Pulp Oil Blotting Paper- For those summer midday moments with a face mask on!
Pencil Sharpener - Sold Out - This is what I used to maintain my eyeliner.
Cocoa Pigmented Bronzer- The color I purchased is called Cocoa Glow its the right amount of glow for the fall and winter months.
Pressed Eyeshadow Mink- The color I choose really gives me sweater weather vibes! Its a subtle purple brown color.
Satin Eyeshadow Star - This cream eyeshadow is the perfect to help build up any color from the pressed powder eyeshadow options from 100% pure!
Powder Brush F50 - This soft brush can be used for loose or pressed powder but I specifically purchased this one for the 100% pure bronzer.
Eyeshadow Smudge Brush E20- I was pleasantly surprised to find an eyeshadow brush that’s vegan, cruelty free and works well!
Eyeliner Brush #6- With a thin brush like this you can achieve an amazing eyeliner wing or get crazy and do nail art! The options are endless!!!